Dominca was hands down one of my favorite projects: not only did I get to brand an entire country, but I was lucky enough to to shoot the photography for the campaign (one of the benefits of a small budget). For 12 days, myself and Clem (my incredible guide) climbed mountains, explored rainforest, swam in hidden waterfalls, plunged below sea level, chased rainbows, and plucked mangoes from trees, all in search of some beautiful images. I can honestly say this small, pristine, almost completely unknown island changed my life and it's truly one of my favorite places on earth.
*bonus: I shot much of this campaign. See more photos here.
Since Dominicans pride themselves on environmental values, there are few white-sand beaches, and the terrain is challenging (although rewarding), the last thing they should try and be is the Bahamas. This campaign was a rarity in advertising—truly honest. *Bonus: This campaign also picked up an Adrian Award.
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A feature in One.magazine on Green Team, green advertising, and the Dominca campaign.
We were thrilled to hear all of our hard work paid off—in the form of an Adrian Award for outstanding travel campaign. You see, telling the truth can be rewarded.