The first French cheese to be sold in the U.S., named after the ship that carried it here. For Ile de France we created a campaign to celebrate any moment, from a Wedding Anniversary to a Bubble-Wrap Appreciation Party (getting your friends to help you move).
The front and back of the first insert, a Montauk house was the idea.
The front and back of the second insert, a classy dinner party was the idea.
The "complements" microsite. But for the real deal, check out the live site.
My favorite ad for the campaign that didn't make the cut.