Peter Deilmann Cruises (PDC) is a super luxury cruise line for both ocean and river cruises. They wanted a completely different campaign for each. One emphasizing the exploration of the ocean, the other the extreme luxury and tranquility of a river cruise.
The first set is the river cruise campaign. It started with the simple idea that these cruises were so luxurious, they were like "a floating hotel." We created this 3D model of a floating hotel to place into any of the rivers PDC travels. There are even tiny people hanging on the back terrace, if you look closely.
This is the campaign for the ocean cruises. It all started with this simple musical cruise and
some notes, now the campaign is over 12 creatives deep. Look out Absolut. Illustrations were
done by Yan Nasciembene.
As with Dominica, we were thrilled to hear all of our hard work paid off—in the form of an Adrian Award for outstanding travel campaign.