We finally convinced Scotland to ditch the archaic print ad and go with an all online campaign. It was a difficult task, but the results proved, without a doubt, that future campaigns needed to place major emphasis online, rather than print.
We created animated, expandable flash banners that played 1 of 3 newly created videos (although the budget did not allow new footage). Adding original music and many creative variations, the campaign did extremely well, recieving a "click through" rate that was 5 times higher than average. *bonus: this online campaign earned us a Beanie Award.
Click banners to see interactive versions.
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